A/B Testing
We ❤️ data driven

General Info

Like us, many clients also follow the approach of "Data Driven Development". A/B tests are essential for this. In order for our platform to be able to generate reliable KPIs, it is important that widgets used in an A/B test are not simply hidden (display:none), but are not integrated in the DOM at all.
This is not always so easy to do, but it is essential to get a reliable data basis. Just contact us and we will find a solution together!

Sync your and our A/B test

In order to sync the A/B test variant (or test group) allocation from your shop and our solution you can just add it to the 8.SDK Web configuration.
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// 8.SDK Web configuration for Shop's A/B test test group
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<script type="text/javascript">
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window._eightselect_shop_plugin = window._eightselect_shop_plugin || {};
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window._eightselect_shop_plugin.testgroup = 'A'; // set to whatever value you use to identify your test group or variant
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</script>
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// 8.SDK Web
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<script type="text/javascript">
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...
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</script>
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