Base Data
Base product data we need to playout any content
In order to be able to display the products meaningfully in the widgets, a basic set of data must be transmitted.
Required properties
If a property has multiple values those should be separated by a comma ,.
SKU
primary identifier used in widgets and tracking
Main-SKU (Parent-SKU)
identifier for group of product variants (size only)
Model
identifier for group of product variants (colors etc.)
Stock
current stock level or flag 0/1
Variant
name of variant (size) - for example
L, M, 32/34, 42, 150 ml
Name
product name
Category paths
breadcrumbs used in the shop - for example
Women > Clothes > Jackets > Blazerif product is in multiple paths use a comma
,as a separator
Brand
Retail price
Discount price
Lowest price in the last 30 days*
only if required by law in your country
Deeplink to product variant in shop
either to variant where the user then needs to choose the size or directly to the SKU
Image
Main image in maximum resolution. Used for data tagging via image recognition.
For an optimal recognition use the cut out image (hollow man photography) without any other objects / persons.
Thumbnail
Main image in smaller resolution. Used for widget content.
Use image with least possible fillup / whitespace to optimize the presentation in the widgets
For an optimal presentation use the cut out image (hollow man photography) without any other objects / persons.
In case you can not provide a thumbnail, we deliver image thumbnails from our CDN and cache images heavily. If you change images you have to also change the image URL in order to invalidate the CDN cache!
Last updated
Was this helpful?