Base Data

Base product data we need to playout any content

In order to be able to display the products meaningfully in the widgets, a basic set of data must be transmitted.

Required properties

If a property has multiple values those should be separated by a comma ,.

  • SKU

    • primary identifier used in widgets and tracking

  • Main-SKU (Parent-SKU)

    • identifier for group of product variants (size only)

  • Model

    • identifier for group of product variants (colors etc.)

  • Stock

    • current stock level or flag 0/1

  • Variant

    • name of variant (size) - for example L, M, 32/34, 42, 150 ml

  • Name

    • product name

  • Category paths

    • breadcrumbs used in the shop - for example Women > Clothes > Jackets > Blazer

    • if product is in multiple paths use a comma , as a separator

  • Brand

  • Retail price

  • Discount price

  • Lowest price in the last 30 days*

    • only if required by law in your country

  • Deeplink to product variant in shop

    • either to variant where the user then needs to choose the size or directly to the SKU

  • Image

    • Main image in maximum resolution. Used for data tagging via image recognition.

    • For an optimal recognition use the cut out image (hollow man photography) without any other objects / persons.

  • Thumbnail

    • Main image in smaller resolution. Used for widget content.

    • Use image with least possible fillup / whitespace to optimize the presentation in the widgets

    • For an optimal presentation use the cut out image (hollow man photography) without any other objects / persons.

In order to access our Fashion Content Pool, further data is required. See Fashion Content Pool.

Details and examples

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