Details and examples

SKU (sku)

The SKU is unique. The SKU is the main identifier for a specific item (buyable physical variant) in a shop.

Variant (SKU): Shirt Arie - color blue - size M

Examples

8277-480-01
8febdd77-c6a6-40f6-b322-9620680c7bc2
42
A-2-21

The SKU is used to find content for an item, to add an item to the shopping cart and to match purchases with interactions in our widgets. This means that this value must also be available in the shop for the widgets and in the checkout.

Main-SKU (main-sku)

The Main-SKU is unique, it contains the model and colour. The Main SKU is the main identifier for an item (parent item) in a shop.

The Main-SKU is used to establish a relationship between parent items and size variants. Parent item (Main-SKU): Shirt Arie - color blue Variant (SKU): Shirt Arie - color blue - size M

Examples

8277-480
Shirt-blue

Model (model)

A model refers to the basic product. A model can exist in several versions that differ, for example, in size, colour or pattern.

The model Arie (8277) exists in three different colors: blue (480), red (481), yellow (482) and in four different sizes: S (01), M (02), L (03), XL (04). All combined will make up to 12 different variants. Each variant has its own SKU. Model: Shirt Arie Parent item (Main-SKU): Shirt Arie - color blue Variant (SKU): Shirt Arie - color blue - size M

Examples

model	main-sku	sku
8277	8277-480	8277-480-01
shirt-arie	shirt-arie-color-blue	shirt-arie-color-blue-size-m

Stock (stock)

The value provides information about the availability of a variant. It can be a flag (0/1) or the quantity of available items.

Examples

available

1
3
12

not available

0

Variant (variant)

For example the size of the item.

Examples

38
L
32/32
32 L
M-L
30ml

Name (name)

Default name for the item as it is normally used on the product page.

Examples

Desigual Sweatshirt
Evelyne GM 33

Retail price (retail-price)

The original price or RRP. Usually shown as a crossed-out price in the shop.

Without currency and in cents.

Examples

8000
19939

Discount price (discount-price)

The price at which the item is sold.

Without currency and in cents.

Examples

6995
13750

Product URL (deeplink)

Deep link that leads directly to the detail page in the shop of the variant.

Examples

https://www.ambellis.de/desigual-sweatjacke-8277480.html?sku=8277387
https://www.bettybarclay.com/de/vera-mont-cocktail-kleid-21254528.html?farbe=burnished-ros&groesse=38

Image (image)

• Main image in maximum resolution. Used for data tagging via image recognition.

• For an optimal recognition use the cut out image (hollow man photography) without any other objects / persons.

Examples

https://ambellis.scene7.com/is/image/ambellis/ext/8277480-01.jpg?$rtf\_amb\_prod-main-zoom\_xl$

https://cdn.8select.io/image1.jpg